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How to put marketing at the centre of the company plate was the message from Tony Palmer, Senior Vice President and Chief Marketing Officer of Kimberly-Clark Corporation in the USA during his recent visit to the Department of Marketing. Tony addressed a group of Monash alumni, students and industry guests at the RACV Club in the CBD. Tony completed a Bachelor of Business degree in Marketing at Monash University in 1987 and an MBA from the International Management Institute in Geneva, Switzerland in 1989. He is responsible for leading the growth of enterprise-wide strategic marketing and innovation capabilities as well as the development of high-return marketing programs to support Kimblerly-Clark’s business initiatives. In this role, Tony partners with the leaders of the company’s consumer, health care and professional businesses to ensure strategies are based on meaningful and actionable insights from consumers of Kimberly-Clark brands and products. He leads a marketing center of excellence focused on global brand leadership, talent and best practice development, market research and analytics and integrated marketing planning. Additionally, Tony leads corporate innovation, corporate research and engineering as well as global communications. Tony brings to Kimberly-Clark extensive global marketing and management experience having served at some of the world’s top consumer packaged goods companies. Prior to joining Kimberly-Clark, he served as managing director UK for Kellogg Company. Previously, he was president of the company’s natural, frozen and warehouse club businesses. From 1996 to 2000, Tony was in marketing and general management positions with the Minute Maid division of Coca-Cola USA and later as region director for Coca-Cola in Australia. Before Coca-Cola, Tony served as a marketing manager with CSR Refined Sugars and Mars Confectionery Australia. This followed several years in consulting with The LEK Partnership and The PA Consulting Group, where he held positions as a senior consultant and business development manager. |
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