Archive for the ‘Marketing’ Category

Marketing expert visits department

Thursday, November 5th, 2009

  How to put marketing at the centre of the company plate was the message from Tony Palmer, Senior Vice President and Chief Marketing Officer of Kimberly-Clark Corporation in the USA during his recent visit to the Department of Marketing. Tony addressed a group of Monash alumni, students and industry guests at the RACV Club in the CBD.

Management and Marketing to join forces with conference

Thursday, November 5th, 2009

  The primary professional bodies for management and marketing educators, researchers, students, scholars and practitioners in Australia and New Zealand, join forces for the first time to host their 2009 conferences in one outstanding event entitled “Sustainable management and marketing”.

Do you dare to take the 1 Day Brandstorm Diesel Challenge?

Monday, September 14th, 2009

  Do you dare to take the 1 Day Brandstorm Diesel Challenge?

Price presentation effects in purchases involving trade-ins

Thursday, September 3rd, 2009

  The Department of Marketing recently hosted Professor Joydeep Srivastava from the Robert H Smith School of Business at the University of Maryland in the United States.

Marketing Masterclass - register today

Tuesday, September 1st, 2009

 

Carolyn Markland, Manager of Change and Project Readiness at Myer will speak candidly on the way Myer has re-energised under private equity.

Event cancelled.

Retail revolution: retailers must adapt or face demise

Wednesday, August 26th, 2009

  Monash researchers have warned of a boom in online trading and a surge in an “anti-retail movement” that could spell the demise of some retail outlets in the next 10 years unless they revolutionise the way they do business.

[Monash Memo - 26 August 2009 > read full article]

2008 Year Book

Thursday, June 11th, 2009

  We are passionate about what marketing is, does and offers (both now and in the future). Our current Year Book celebrates the highlights of 2008.

Trends in Online Marketing - Marketing Connections Breakfast Seminar

Tuesday, June 2nd, 2009

  Recent research has shown the growth of digital marketing with its diversity of applications such as…

New Academic Staff - Doctor Suzanne Bergin-Seers

Monday, April 27th, 2009

  Dr Suzanne Bergin-Seers has 17 years experience in education and 13 years in research…

Visiting Academic - Doctor Valentyna Melnyk

Tuesday, March 31st, 2009

 

Visiting from 3 - 7 April 2009

Doctor Melnyk is a Lecturer in Marketing, Waikato Management School, University of Waikato, New Zealand…